Quick mock up of FUSION logo that I done on AfterEffects.  I made the US highlight up after FUSION is spelt out. If we was to use this logo we will adjust the colour as well as the speed and the order of the animation.

Im quite pleased with how well this has turned out since today was the first proper time I used AfterEffects. I will improve it further by adding sound and changing the colour and frequency of the logo. 

Website Inspiration

After dong an initial design for my website, I decided to look at further research and styles of websites to see how I can improve mine.

I want my website to have a grid smooth layout that looks neat but is full of personality.

After talking to Jules, he said to re-design some wireframes and to see if I can spread my work out more evenly. 

After looking on Siteinspite I come across a website called http://chilli.be/en/ I like their layout a lot as it portrays them as a company as well as using a neat layout within being too in your face.

Here are a few screenshots from their website

Here is another quick logo mock up I come up with, we tried to be a bit more simplistic with this logo, incorporating a play button within the letter F. I dont think this logo is as strong as it doesn’t show the symbolic US within Fusion, it just represents Fusion with the initial.
I think this idea could work if we wasn’t trying to incorporate the US within the logo as well. 

Here is another quick logo mock up I come up with, we tried to be a bit more simplistic with this logo, incorporating a play button within the letter F. I dont think this logo is as strong as it doesn’t show the symbolic US within Fusion, it just represents Fusion with the initial.

I think this idea could work if we wasn’t trying to incorporate the US within the logo as well. 

Here are some more developed logos for the word FUSION and US.

We quite liked how the F looked but it isn’t very clear that it represents the word Fusion so we’ve decided to expand the idea by using it for the initials US as well.

If we use this with motion we’re going to have the letters/letter all in blue and then flip the tiles over to show different images of media city etc, to represent the different subjects within SAM. 

I quite like the style of these logos as they represent Play buttons, pixels as well as revealing the whole concept behind the logo. 

I can see this working as a motion piece as it isn’t too complex and can be quite versatile. 

In order to gain some inspiration for my portfolio page, Ive researched some design companies in Manchester. One I come across was called http://www.contrastcreative.co.uk/portfolio/ 

They represent their work into categories, as well as what the type of work is for example advertising. 

When you click on a piece of work it gives quite detailed information about the work as well as a large image with the work on. It then has a column of their other work on the page as well. 

Pro Con 3 Research

In order to get some inspiration for my website Ive looked at some websites  I like. I want my website to have a grid layout and to showcase my work on the homepage. I think I also want a horizontal navigation bar, keeping the design to a minimum. 

In order to show off my personality and skills Im going to do some vector graphics and info graphics on my About Me page. 

I want my website to be aimed at companies within the industry and to show off my skills in branding, advertising design and vector graphics.

zoekennedy:

Logo Development Ideas

We decided to chose FUSION as the new name for USTV. We have both done sketches in our books and have chosen a the possible and mocked them up on the computer to see what they would look like. I am personally liking idea 1 and 3 I will consult with Emma to see what she says and develop the ideas further and also see what she has designed.  

Here are some started logos that Zoe has started in order to get a better idea of what our logo ideas will look like. 

Logo experiments

After drawing out a number of ideas in my sketchbook regarding the name Fusion, Ive took a few of my ideas and began experimenting in illustrator. I like this idea a lot as the O and I represent Play as well as fast forward symbol. This portrays the channel well as its obviously based upon Tv and videos. The word Fusion also has the initials US in them to represent the university of salford. I think I need to make this clearer within the design if I was to take this logo idea further. 

After coming to the conclusion of calling USTV ‘fusion’ I began drawing out lots of potential logo ideas in my sketchbook to see what looks well and what doesn’t. I used a lot of my previous research for inspiration and thought about how i can use animation within our logo as well as in a potential indent.

zoekennedy:

Google Play Advert 2014

I saw this Google Play advert the other night it was drawn into it with the beat of the music and how the logo changes into the different themes to relate to the target audiences. I also like how adaptable the logo is can it can be used from print to screen.

I also like how current trends of TV and music are used in the advert to attract the audience to the advert more. 

zoekennedy:

In order to gain some inspiration for our logo I looked at this useful colour guide for logos to show what the different colours symbolise. It also shows you what logos have used the colours, for example McDonalds have used an ‘optimistic’ colour, and Oreo have used a trustworthy colour so the public can identify the brands they love, the colours also play with our minds as we are drawn to some colours more than others. 
It just goes to show that even if you have a strong design, the colours you use are significant and have a major impact on the feel of the design and the different messages its trying to portray. For example the colour red signifies excitement but sometimes it can also portray danger. another example is the colour green makes us think of the environment, health and wellbeing.

zoekennedy:

In order to gain some inspiration for our logo I looked at this useful colour guide for logos to show what the different colours symbolise. It also shows you what logos have used the colours, for example McDonalds have used an ‘optimistic’ colour, and Oreo have used a trustworthy colour so the public can identify the brands they love, the colours also play with our minds as we are drawn to some colours more than others. 

It just goes to show that even if you have a strong design, the colours you use are significant and have a major impact on the feel of the design and the different messages its trying to portray. For example the colour red signifies excitement but sometimes it can also portray danger. another example is the colour green makes us think of the environment, health and wellbeing.

Logo Research
In order to get some inspiration for our logo I looked at the brand identity of City of Melbourne. Its very adaptable and represents the city as modern, colourful and fun.
The logo uses a flexible design that:
can be translated for use in any medium, allowing for creative interpretations that match a project’s personality 
will become part of our many, diverse branded activities, from events to strategies, from websites to brochures and from banners to business cards 
connects all our projects and programs to the City of Melbourne.
This identity was created to:
become an icon for Melbourne and for the City of Melbourne 
capture the city’s status as a leading capital city with an international reputation for excellence, innovation and leadership 
represent our organisation as a single entity while allowing for a variety of sub-brands with distinct personalities.

Logo Research

In order to get some inspiration for our logo I looked at the brand identity of City of Melbourne. Its very adaptable and represents the city as modern, colourful and fun.

The logo uses a flexible design that:

  • can be translated for use in any medium, allowing for creative interpretations that match a project’s personality 
  • will become part of our many, diverse branded activities, from events to strategies, from websites to brochures and from banners to business cards 
  • connects all our projects and programs to the City of Melbourne.

This identity was created to:

  • become an icon for Melbourne and for the City of Melbourne 
  • capture the city’s status as a leading capital city with an international reputation for excellence, innovation and leadership 
  • represent our organisation as a single entity while allowing for a variety of sub-brands with distinct personalities.

BBC Logo Development 1958 - current

zoekennedy:

image

image

I decided to look how much TV channels identities have changed over the last 50 years. From looking at the BBC’s original logo to the current one nothing much has changed it still has continued to use the 3 blocks the only thing that has changed is the typeface of the logo to a more current and stylish logo that is still simple but ties in with the current times.