Here is another interesting article I found! Its good to read everyone elves views on a new logo when the brand is to big and well known.
After the initial shock of Thomas Cook changing their logo, and me thinking I was on the wrong website, I began to do further research into their new brand identity and just what they wanted to achieve. I found an article full of facts and figures and here is just a few I found out.
Hoban said What we are now doing is revitalising the brand to make it more relevant to more people in the modern age of travel,
The heart logo was field tested in Scandinavia last year and after refinement will be introduced globally. Hoban says it represents the digital future of the company and how it has “moved online in significant ways”.
He says: “We are transforming this company into a digital company and the logo reflects that. Having a heart reflects lots of aspects of our holidays – holidays are something people look forward to and have great memories about. They are also a big commitment and it is very easy to get them wrong. The experience we bring means people can trust us to make the personal choice.
He adds that the steel grey of the typography reflects the hi-tech position Thomas Cook is moving towards.
I think its very interesting how they’ve changed the brand in order to get it to look a lot more modern and eye catching. It just goes to show that even the big companies struggle to keep up with the times and have to re vamp their style sometimes.
The full article can be found here - http://www.marketingweek.co.uk/news/thomas-cook-unveils-new-brand-identity-and-strap-line/4008072.article